
Strategy in an Age of Increasing Interconnectedness – Taking Stock (Part 2)
The examples of Alibaba, Amazon and Airbnb impressively demonstrate the value creation potential of ecosystems compared to traditional, linear value creation structures. But how do you plan and develop an ecosystem? As I explained in the first part of this blog post, traditional strategy concepts cannot be easily transferred to ecosystems. So what constitutes an ecosystem strategy? In the following, I will present three further prerequisites for the successful design of an ecosystem, which must be part of every discussion about building or participating in any ecosystem.
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