Trends, trends, trends – nothing is as constant as change

The world is shaped by various trends, first and foremost megatrends. Megatrends describe complex dynamics of change that shape society for more than ten years. They can be used to make the complexity of change more understandable. Megatrends affect all levels of society and thus influence companies, institutions and individuals. It is essential for companies to analyze the opportunities & risks associated with the trends at an early stage. This blog post presents the selected megatrends of health and sustainability as well as the associated macro and micro trends.

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