Christian Betz

Strategy in an Age of Increasing Interconnectedness – Taking Stock (Part 2)

Posted on 18.09.2020 By Christian Betz

The examples of Alibaba, Amazon and Airbnb impressively demonstrate the value creation potential of ecosystems compared to traditional, linear value creation structures. But how do you plan and develop an ecosystem? As I explained in the first part of this blog post, traditional strategy concepts cannot be easily transferred to ecosystems. So what constitutes an ecosystem strategy? In the following, I will present three further prerequisites for the successful design of an ecosystem, which must be part of every discussion about building or participating in any ecosystem.

All, Ecosystems

Strategy in an Age of Increasing Interconnectedness – Taking Stock (Part 1)

Posted on 17.09.2020 By Christian Betz

The term ecosystem strategy is very present in science and practice and numerous strategic recommendations for action, for example for taking on certain roles, can already be identified. However, a uniform understanding of the term or an overarching approach to building up or positioning oneself in ecosystems does not yet exist. In this blog post I try to approach the topic by identifying four prerequisites for the success of an ecosystem and by investigating the extent to which an ecosystem strategy differs from a classical corporate strategy.

All, Ecosystems

Structuring Open Business Capabilities – A Structuring Approach for API Initiatives

Posted on 24.04.2020 By Christian Betz

APIs represent an important component of the digital transformation towards networked business models. This inevitably raises questions: Do I start by providing an API developer portal or an overall strategy? Which infrastructure components should be used and to what extent should I provide central guidelines? How can I prioritize possible activities? The “API House of Digital Business” provides assistance in answering these questions.

All, Data, Digitization, Ecosystems, technologies

Food for Thought – Review of My 2019 Reading List

Posted on 16.01.2020 By Christian Betz

I always use the time around Christmas to challenge my outlook on what’s important in life through reading. This article presents my 2019 reading list which, to my surprise, turned out to focus mostly on one topic: creating value.

All

Structuring Ecosystems – An Applied Example

Posted on 12.04.2019 By Christian Betz

Especially within the last years we have seen high attention on network structures, organizational forms that question the traditional linear value chain and promote cross-industry […]

All, Ecosystems