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The term “business ecosystems” is not only a term used by the Competence Center Ecosystems of the Business Engineering Institute St. Gallen (CC Ecosystems), but it also attracts a large number of publications in the broader business and academic community. But what does it describe in concrete terms and what basic definition do we refer to when we talk about the development of business models within business ecosystems and the accumulation of “value” among individual actors (value capture)? In what follows, I first provide an overview of various aspects of ecosystem research. Subsequently, the focus will be on the definition of ecosystems as a specific structure of the organization of interaction in a network. Finally, implications for the work in the Competence Center Ecosystems are described.

The development of a business ecosystem promises the opportunity to provide existing customers with integrated services through cooperation, in some cases across industries, and to gain access to new customer groups. However, building a business ecosystem by yourself is a challenging task, as there are many parties to orchestrate around a value proposition that is attractive to all participants. To increase the chances of success for such a project, it is worth taking a structured approach that not only helps with the design of a promising solution, but also with discovering potential stumbling blocks as early as possible and, at best, avoiding them. One such approach, which is already used by several banks in German-speaking countries, is presented in this article.