Assessing the strategic opportunities that the use of Artificial Intelligence (AI) provides a company with requires a sound understanding of AI-based applications. Such an understanding includes not only knowledge of the possible functionalities of AI-based applications (Dietzmann & Alt, 2020), but also knowledge of the characteristics that describe these functionalities in more detail (e.g. the speech input for the speech recognition functionality can be received as an acoustic signal or be available digitally in the form of a video). Combined, these two aspects enable a detailed analysis of existing AI-based offerings, on the basis of which positioning opportunities vis-à-vis competitors in the target market can be identified. The Competence Center Ecosystems has therefore not only developed the periodic table of artificial intelligence but also the “AI Application Taxonomy”, which contains the currently observable characteristics of AI-based applications. In the current and first part of the blog post we introduce the taxonomy and then analyze a sample of European AI FinTechs.