To preserve our world for future generations, we must take action now to stop global warming. The interesting question is how to achieve this. If you consider that CO2 emissions are largely caused directly or indirectly by us consumers, you could assume that we would have to do away with the customer. “Traditional sustainability makes the customer the enemy.” This is where the concept of the Circular Economy comes in, with its concept of decoupling growth and resource consumption. In contrast to linear value creation with its “take-make-use-dispose” concept, the Circular Economy relies on a regenerative system, a circular economy in which the concept of “waste” no longer exists.