Research Area Business Ecosystems
As part of his research in the field of business ecosystems, Dennis Vetterling repeat-edly comes into contact with organizations that use the concept of ecosystems for their own purposes. In his work, two perspectives on ecosystems have emerged: a “company-centric” and a “customer-centric” perspective. In this article, Dennis Vetter-ling gives an insight into these two perspectives and an indication of how organiza-tions can use a combination of both in the context of a strategic analysis.
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