Fan Tokens on the Blockchain: A Research Insight
Fan tokens have established themselves as an innovative digital asset class that forms an interface between cryptocurrencies, blockchain technology and the sports sector. They enable a new form of fan participation and offer exclusive benefits such as co-determination rights in club decisions and access to special rewards and games. These blockchain-based assets, which have already been issued by 81 sports organizations – including prestigious clubs such as FC Barcelona and Manchester City – have found their way into various sports such as combat sports, motorsports, tennis and rugby and offer far more than just speculative value . This blog post describes the concept of fan tokens and how they impact fan engagement.
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